In advertising, there are rules you need to follow to make your advertising plans and your marketing strategies work. The effectiveness of your advertising plans hinges on some of these rules. For you to minimize the possibility of a failing marketing strategy or an inefficient outdoor advertising plan, there are a few dos and don’ts you need to take note of when advertising.Don’ts for Effective AdvertisingDon’t try to advertise with only the use of one outdoor advertising media. This means that you need to optimize your visibility with the use of various outdoor advertising schemes. For example, try to advertise with the use of various forms of outdoor advertising like posters, banners, signs and such together with a billboard or a fence wrap. Some of the different kinds of outdoor media you can use in conjunction with one other can be found on the adpHence site.Don’t complicate your advertising message. When you advertise, try to keep your message short and simple. Putting a long and complex message on your advertising materials will only serve to confuse your probable customers and will not serve the purpose you want it to. Try to keep your advertising message as concise and as short as you can without compromising on catchiness and appeal.Don’t overcrowd and complicate your outdoor advertising designs. This is another thing that a lot of companies tend to do, complicate the design with too many design elements that the message of the ad is lost in the mess. You can ask printing companies with extensive background on outdoor advertising like adpHence on what designs might work with your chosen medium and what won’t.Do’s for Effective AdvertisingDo try to keep your ideas and your advertising messages fresh and simple. When you keep on using the same idea over and over again, people might get tired of it. Yes, a good slogan and a good catch phrase can go a long way but you will need to change it every now and then to keep people interested and not have the phrase wash over them.Do check the competition’s ads. While some people may think this is unethical, checking out the competition’s ads is actually smart marketing. Knowing what you’re up against and figuring out ideas that are better or that will outshine the competition’s outdoor advertising efforts will give you the edge you need when it comes to advertising and turning a profit from it.Do learn from the past. Not all of your advertising campaigns are successes and knowing where you went wrong or what was lacking will help you avoid any of these mistakes in the future.Do ask for advice from printing experts on your outdoor printing needs. You cannot know everything you need to know about outdoor advertising therefore asking certain experts, like adpHence, on whether or not your outdoor printing ideas will work or if you need to change a few things to make them more appealing to your target audience.